Unni Mukundan on the Pan-India Success of Pushpa 2 and Marco

[{"selector":"#anim-b61649d8-fc2c-46ff-882a-cebce70ec9ff [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-14c7846b-4c00-42bd-82de-aadeaee05619","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f29dc49d-0305-411d-aa41-95a7c4a66625","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd93f4a5-4867-4173-be3e-5632dc2dae92","keyframes":{"transform":["translate3d(-115.60509%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45830cf5-5c84-4e1f-98fd-af238e308adf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5cbb22f9-9c33-4f74-9b95-d3a955a5b93c","keyframes":{"transform":["translate3d(0px, 203.47219%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The Pan-India Wave: Pushpa 2 and Marco's Box Office Triumphs Explore what Unni Mukundan has to say about the success of Pushpa 2: The Rule and his film Marco.

[{"selector":"#anim-957b3cba-8977-4a74-a75b-a6732f075a5f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-9.707049207513592%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e4bc9f29-ffa8-41b8-893a-4c3f1c220c28","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-466fd181-5511-4034-a93c-99581e5b2a79","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbe67f3d-b79e-423f-93b1-ecbea705c296","keyframes":{"transform":["translate3d(-115.60509%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9dc35c55-c436-427a-82de-1985f72a45f3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb33c6e5-ce03-499d-8292-9a1265713203","keyframes":{"transform":["translate3d(0px, 152.88541%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Pushpa 2’s Record-Breaking Success Pushpa 2: The Rule has shattered records globally, earning ₹1700 crores worldwide. This South Indian phenomenon proves the growing appeal of regional cinema across India.

[{"selector":"#anim-5dc26c7a-97c8-45f6-b64c-b714ab87363a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-39e7b4e1-041e-46e7-9459-1a12791df2ce","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6fc9ce1-4515-496d-ac17-0bba69368292","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cfce95bd-f372-4dc8-8dae-7ae480067595","keyframes":{"transform":["translate3d(-115.60509%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd90973d-7c89-413b-8030-91a416403076","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b87fd0ff-1623-4c22-a69c-fe36e054441b","keyframes":{"transform":["translate3d(0px, 152.88541%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Marco’s Strong Box Office Run Marco , Unni Mukundan's Malayalam action-thriller, earned ₹65 crores worldwide in just 11 days. Northern Indian theaters saw a massive surge in revenue over the last weekend.

Pushpa 2 Breaks Records: The 26th Day Box Office Report Big proof of Vijay Deverakonda and Rashmika Mandanna dating goes viral

[{"selector":"#anim-6a05298b-0441-41d1-8084-3968b4c8ea39 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(15.716374494873522%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-76960a10-bafb-48d6-b858-bde8617fab7e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73a559ee-91f5-4b08-aaeb-8c3598cbd3cd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-249095b2-983a-4ea8-866b-f645e60b0073","keyframes":{"transform":["translate3d(-115.65495%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f666b32d-25eb-4149-b061-98517b392e2c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46f36e9d-f8e8-4fef-b8b8-1cb915a105e3","keyframes":{"transform":["translate3d(0px, 144.35831%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Marketing vs. Content – What Matters? Unni Mukundan believes that while marketing is crucial, it’s the content that truly connects with audiences. "Some films may have big budgets, but without engaging content, they fail to resonate," he says.

[{"selector":"#anim-bcada7ec-de94-4a9e-9112-4eb88aff274b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-7.105427357601002e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-08019fae-55a7-4a9b-be73-dada6db58951","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d30f590-bfc5-4b9c-8a0f-448543198e49","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d028b48-a72d-4255-a821-248644f325ef","keyframes":{"transform":["translate3d(-116.02564%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3bf4cd8d-8240-4e71-a656-4fc9ca8c84c2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7bcd07e-8a67-4300-b431-d61e24739b4b","keyframes":{"transform":["translate3d(0px, 154.83536%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The Challenge of Pan-India Success Only a few films achieve pan-India success. Unni Mukundan : "Out of 200 films, only 2 are widely discussed. Success rates are low, and audiences are selective."

[{"selector":"#anim-8ae3c278-92ed-4169-9c67-68fab5bb6573 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1aa77aa7-e1ad-4ab6-b8f2-81a9a4b802ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9dc69c1-4c6c-4539-81ea-b2c6514b6a3e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7fdcc95a-6d61-46d5-969f-c0a63644dbb9","keyframes":{"transform":["translate3d(-115.70512%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7343ab43-b4fb-4901-8a22-78258cdb73ce","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f9f0aea-6b88-4d2f-8b7e-a35fcb5795a4","keyframes":{"transform":["translate3d(0px, 154.83536%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Changing Trends in Indian Cinema Unni Mukundan observes evolving cinema dynamics: – Bigger focus on directors and actors . – Reflecting societal changes rather than dictating them.

[{"selector":"#anim-d8f09aac-8a79-44a3-bf69-d79840a5fa7c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8b6a0289-6399-483c-a381-c5b38ae1b148","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4249fa31-2196-4a07-b7f1-b4873bcaf3f7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d259bee1-cd48-4b8a-9529-29b9c114bc82","keyframes":{"transform":["translate3d(-115.60509%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3136fbf-767c-4ba0-abc9-d30a8b91baad","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92095229-dcc5-4e2d-9b0e-58a2a89c4dde","keyframes":{"transform":["translate3d(0px, 175.83980%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Mature Audiences and Violent Cinema On the impact of violent films like Marco , Unni Mukundan says: "Viewers are mature enough to know it’s just entertainment."

[{"selector":"#anim-165f8530-dd22-43d2-830c-521c6b0824a4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-65c00b28-cce7-45df-909c-a7bb1eab7d2f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4e7917f-f42e-4311-9883-10241c5b160d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9b716cb-8576-4c35-83fc-5ee199f286f0","keyframes":{"transform":["translate3d(-115.65495%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8306692f-bb1d-42f8-90a8-4c04069eb678","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4adbbcbe-6ec3-4587-b728-a45f624da6fb","keyframes":{"transform":["translate3d(0px, 172.42799%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Final Takeaway Regional cinema is no longer confined—it’s breaking barriers and winning hearts. Stay tuned for Pushpa 2: The Rule and Marco's next milestones.